Meaning and history
Persona by Marina Rinaldi is a collection within the Marina Rinaldi brand, not a separate fashion house. The brand’s own site presents Persona as a collection, while FashionNetwork describes Marina Rinaldi as having two labels: Marina Rinaldi and Persona by Marina Rinaldi. Marina Rinaldi is part of Max Mara Fashion Group. Marina Rinaldi FashionNetwork
The wordmark’s defining feature is its handwritten script. CBA Design, credited with the Persona rebranding, describes the lettering as spontaneous and decisive, with a lowercase opening letter intended to give the mark a down-to-earth character. The agency calls the redesign a radical change from the previous version. CBA Design
The full name links the collection to its parent brand; the shortened “Persona by MR” form uses the parent’s initials. These are endorsement lockups rather than evidence that Persona is a separate company. The Persona mark is distinct from Marina Rinaldi’s own wordmark and symbols.
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The image shows “persona” in sweeping black script, with “by” and “MARINA RINALDI” set beneath it. The oversized, connected lettering gives the collection name visual priority, while the smaller parent name identifies its association. The label remains active on Marina Rinaldi’s collection pages, but its activity should not be confused with the separate evolution of the parent logo. Marina Rinaldi
The parent identity’s redesign
Marina Rinaldi’s parent identity changed in stages. WWD reported a 2025 rebranding alongside the “Size Doesn’t Matter” campaign. Vogue Italia describes a pearl, a curve and a tailor’s measuring tape among the recurring elements of that identity. These are parent-brand elements, not documented components of the Persona script mark. WWD Vogue Italia
Max Mara Fashion Group described its FW26 collection as the next chapter in the rebranding, with a refined logo and a fluid graphic wave. Milano Finanza reported that the updated parent mark uses a more essential treatment and that its MR monogram recalls a historic curl. Max Mara Fashion Group Milano Finanza
Marina Rinaldi was created in 1980, and trade coverage places the launch of the Persona collection in 1985. The dates mark the parent brand and its collection respectively, rather than the founding of two separate companies. Vogue Italia WWD
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Persona by Marina Rinaldi and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
