Peter Millar Logo PNG
The Peter Millar identity combines a capitalized wordmark with a crown device. The crown can also appear on its own, including in a circular form, while trademark records document the name and crown designs separately.
Meaning and History
2001 – Today
This stage shows the crown above the “PETER MILLAR” lettering. The two supplied wordmark images have different backgrounds, but both show the same basic arrangement: the name in large capitals, with the crown centered over it. The timeline heading is retained; trademark records provide specific dates for documented marks, rather than establishing that this exact lockup began in 2001.
A trademark record lists 25 August 2002 as the first use of the words “PETER MILLAR.” The word mark was filed in March 2003 and registered in September 2004 as U.S. Registration No. 2,881,454. The record describes the mark as words, not as the crown-and-wordmark combination shown here (TrademarkElite’s record).
A separate record dates first use of a stylized crown to September 2011. That design mark was registered in July 2012 as U.S. Registration No. 4,167,429. Its record says color is not claimed as a feature of the mark, so the registration does not establish a single required color (Justia’s trademark record).
The trademark records also distinguish a crown centered within a circle, registered in 2019, from the earlier crown design. A later standard-character registration for “PETER MILLAR,” registered in 2020, protects the words without specifying one particular letterform. These records document distinct registered forms, not a sequence of wholesale logo redesigns (Justia’s trademark record; TrademarkElite’s record).
The crown also appears in collection names. Kolon Industries FnC’s 2025 announcement describes Crown, Crown Sport and Crown Crafted lines in connection with Peter Millar’s Korean retail activity. That use links the device to the brand’s product vocabulary, without establishing a symbolic meaning for the crown (Kolon Industries FnC).
The name has a documented origin unrelated to a person called Peter Millar. MR Magazine reports that founder Chris Knott took the name from an antique lawn-bowling ball given to him by his mother, inscribed “Peter Millar” (MR Magazine). The brand launched in 2001 with a cashmere sweater, according to Richemont’s annual report (Richemont).
Richemont announced its acquisition of Peter Millar from Winona Capital Management in September 2012; the acquisition closed in October. Richemont’s current portfolio reporting and the 2025 collection announcement provide later context for the identity’s continued use (Richemont’s announcement; Richemont’s annual report; Kolon Industries FnC).
Font and Color
The emblem shown here places a crown inside a circular outline, unlike the crown set above the wordmark in the preceding image. The lettering in the wordmark uses capital letters and visible serifs. The supplied images support those visual observations, but do not identify a typeface.
The stylized-crown trademark record does not claim color as a feature. The dark blue rendering shown in these images is therefore a visible treatment, not evidence of a registered signature color (Justia’s trademark record).
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Peter Millar and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
