Pundi X is a blockchain technology company founded in 2017 and headquartered in Singapore, known for developing point-of-sale devices that allow brick-and-mortar retailers to accept cryptocurrency payments.[1] The company’s native token was originally identified by the ticker NPXS before being renamed to PUNDIX in March 2021, a change that also involved a 1000:1 token redenomination.[2]
Design and History
The Pundi X wordmark is documented in a U.S. trademark registration filed by Pundi X Labs Pte. Ltd. in September 2018. The registration describes the mark as consisting of “stylized letters ‘PUNDI’ with a small ‘x’ design above the letter ‘I’.”[3] The trademark application lists a first use date of January 18, 2018, and the mark was registered on May 14, 2019.[4]
The trademark filing explicitly states that “color is not claimed as a feature of the mark,”[3] meaning the official registration protects the wordmark and its stylized letterforms rather than a specific color scheme. The company also filed a separate trademark for the letter “X” on the same date, September 20, 2018.[5]
When the token was rebranded from NPXS to PUNDIX in 2021, the change was primarily a ticker symbol and token redenomination event rather than a documented visual redesign of the company’s logo.[2] The company’s official blog continues to host its archives and announcements up to 2024, with newer updates published on Medium.[6]
Meaning and Symbolism
The trademark registration describes only the visual composition of the mark, without attributing symbolic meaning to the letterforms or the small “x” element.[3]
Typography and Design
The Pundi X logo consists of stylized letters spelling “PUNDI” with a small “x” design positioned above the letter “I.”[3] The trademark registration does not identify a specific typeface or font used in the mark, and no official source naming the typography was located. The design is registered without a color claim, indicating the mark is intended to function in monochrome applications.[3]
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