VALR is a South African cryptocurrency exchange founded in 2018 and headquartered in Johannesburg, serving retail and institutional clients across Africa and beyond.[1][2] The company’s name combines “courage and values,” according to co-founder and CEO Farzam Ehsani.[3]
Design and History
In March 2024, VALR launched a revamped website featuring a refreshed logo, an updated colour palette, and a modern font, creating what the company described as a cleaner and more intuitive interface.[4] The refresh marked a deliberate visual update to the brand’s digital presence.
Later in 2024, VALR introduced a Chinese version of its app, which included a new logo tailored for that market, along with a Chinese brand name, 威乐, which the company said stands for power and joy.[4]
VALR maintains an official brand kit on its website, offering the VALR logo, a “Powered by VALR” badge, and app icon assets for editorial and media use.[5]
Meaning and Symbolism
Beyond the name’s documented meaning of courage and values, no official source details specific symbolism in the VALR logo mark itself.[3] The company has described its broader brand messaging as centered on a financial system based on unity, freedom, and justice, as seen in its 2022 Cape Town International billboard campaign.[6]
Typography and Design
VALR’s 2024 brand refresh introduced a modern font as part of the updated visual identity, though the specific typeface has not been publicly identified by the company.[4] The brand kit provides official logo files for consistent presentation across media.[5]
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