Onkyo is a Japanese audio electronics manufacturer founded in 1946 by Takeshi Godai as the Osaka Denki Onkyo Company. The name “Onkyo” means “sound harmony” in Japanese, a concept the founder used to express the company’s dedication to audio precision and elegance.[1]
Design and History
In December 2024, Onkyo unveiled an updated logo as part of a broader brand relaunch, describing the change as “a true re-birth” and “a clear beginning of Onkyo’s new era.”[2] The new mark is a modification of the logo the company had used since 1977, building on more than 45 years of visual history.[2]
The most visible change in the 2025 logo is the expanded spacing between the letters of the wordmark. Onkyo states that this letter spacing “represents a change from the past, new possibilities, and stability for the future,” while also evoking the enveloping, cinematic widescreen experience that Onkyo products create in the home.[2] The company emphasized that the new logo retains the visual brand equity built up over more than four decades, showing respect for its heritage while looking forward.[3]
The rebranding accompanied the establishment of the Premium Audio Company Technology Center (PACTC) in Osaka, a hub for product development and engineering.[2]
Meaning and Symbolism
Beyond the letter-spacing symbolism, Onkyo’s brand identity is rooted in the meaning of its name. The company explains that “Onkyo” means “sound harmony” in Japanese, a philosophy that has guided its approach to audio engineering since its founding.[1] The brand identity and product development are described as stemming from “a sense of harmony and minimalism,” with a collected, deliberate presence that pairs natural materials with advanced technology.[3]
Typography and Design
Alongside the updated wordmark, Onkyo introduced Roboto Condensed as its new marketing brand typography, which the company describes as “sophisticated and sleek.”[3] The refreshed visual identity also includes an updated color palette of dark blue, blue-green, soft green, and black, replacing the earlier light blue tone.[4][5]
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