eGoGames is a Madrid-based esports platform for mobile devices, founded in 2017 by Baldomero Sánchez and Alejandro Sáez. The company launched in December 2017 as what it described as the first esports platform for mobile and tablet in Europe, using a patented algorithm to match players of similar skill levels. Its stated goal is to “democratize esports” by making competitive gaming accessible beyond professional players, with tournaments, head-to-head matches, and cash or virtual currency prizes. [1]
Design and History
The eGoGames visual identity is built around a bright blue color treatment, which the company uses across its mobile apps and platform branding. The logo appears on the company’s suite of competitive mobile games, including Solitaire Money, Logic Money, and Bingo Money, all published under the eGoGames name. [2] [3]
The company’s branding is designed for mobile-first contexts, appearing as app icons and in-app branding across the App Store and Google Play. The eGoGames wordmark and icon are used consistently across its game titles, with the blue color scheme serving as the primary visual identifier for the platform. [4]
In September 2021, eGoGames signed with Dallas-based Shokworks, a technology and gaming company, in a partnership that was announced via Business Wire. The announcement described eGoGames as “Europe’s leading eSports platform for mobile games” and highlighted its proprietary skill-matching algorithm. [5]
Meaning and Symbolism
The “eGo” prefix in the company name combines “electronic” gaming with the concept of personal achievement, reflecting the platform’s positioning as a competitive arena where individual skill is rewarded. The company’s stated mission is to make esports accessible to all players, not just elite professionals, by leveraging mobile devices that billions of people already own. [1]
The bright blue color used throughout the eGoGames branding is the company’s signature visual element, distinguishing it from the darker, more aggressive aesthetics common in traditional PC and console esports branding. The blue treatment is applied consistently across the platform’s app icons and in-game branding. [4]
Typography and Design
The eGoGames wordmark uses a contemporary sans-serif typeface designed for legibility in mobile app contexts, where the brand is primarily encountered. The logo is optimized for small-screen display, appearing as both a full wordmark and as an app icon across the company’s game titles. [4]
The design prioritizes recognition across mobile platforms, where users interact with the brand through app stores, in-game interfaces, and social media. The blue color treatment provides strong visibility in crowded app marketplaces while maintaining a consistent identity across the eGoGames game portfolio. [2]
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