Digital Bros S.p.A. is an Italian video game company founded in 1989 by brothers Abramo (Rami) and Raffaele (Raffi) Galante, who started the company by distributing video games for international publishers in the Italian market through the brand Halifax.[1] The company is headquartered in Milan and today operates as a global publisher and developer through its 505 Games division and other subsidiaries.[1]
Design and History
In March 2015, Digital Bros introduced a new corporate logo as part of a broader visual identity refresh that also included a completely redesigned website.[2] The company described the new identity as “more dynamic, fresh and modern.”[3] The restyling was undertaken to respond to new market demands and align with new technological trends.[2]
The most notable change in the 2015 logo was the addition of the inscription “Digital Entertainment” beneath the Digital Bros wordmark.[2] According to the company’s announcement, this addition was intended to emphasize the increasingly transversal nature of the business, which had expanded beyond traditional gaming to encompass mobile, digital and other entertainment ventures.[3] CEO Raffaele Galante explained that the Group had transformed from national distributors into international publishers, creators and developers of video games, and the new identity was meant to reflect that evolution.[2]
Meaning and Symbolism
The “Digital Entertainment” inscription added in 2015 was designed to signal the company’s broader positioning across the entertainment industry, moving beyond its historical identity as a video game distributor.[3] The company stated that the restyling stemmed from its desire to express its renewed essence and its ability to anticipate and ride new trends in the video game market.[4]
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