Kick is a livestreaming platform founded in December 2022 by Bijan Tehrani and Ed Craven, the Australian entrepreneurs behind the crypto casino Stake.com. The platform, headquartered in Melbourne, competes directly with Twitch and is known for its creator-friendly 95/5 subscription revenue split. [1] [2]
Design and History
Kick’s original logo was a pixelated green “K” mark, a design that French press described as a “fluorescent green image with a big pixelated K.” [3] The pixelated aesthetic distinguished the platform from Twitch’s purple speech-bubble icon, which it directly replaced in the minds of many users. [3]
In September 2025, Kick unveiled a refreshed visual identity described as “all-new” and “maximalist-inspired.” [4] According to Ryan Webb, Head of Kick Operations, the redesign was intended to “capture the bold authenticity of KICK’s creator-first community, emphasizing real-time human connection and infinite content possibilities.” [4] The refresh was announced alongside the platform’s growth to over 75 million users and 1.5 billion hours watched in a single quarter. [4] The new look was showcased at DreamHack Atlanta and the Argentina Game Show. [4] [5]
Kick’s official brand assets, including the logo in SVG format, have been distributed through a public Dropbox folder linked from the kick.com website. [6]
Meaning and Symbolism
Kick’s brand identity is built around the concept of “human generated content” and unfiltered, real-time creativity, as stated on the company’s official about page. [7] The platform’s stated values include being “boldly authentic,” “deliberately different,” and “chaotically creative.” [7] The 2025 redesign was framed by the company as reflecting these values, with Webb stating that “KICK is the home of unrivalled creativity, and our maximalist design reflects that.” [4]
The platform’s signature green color has been noted in press coverage, with the logo described as “fluorescent green” and the brand color referenced in Formula 1 liveries when Kick sponsored the Sauber team. [2] [8]
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