Batch is a Paris-based customer engagement platform (CEP) founded in 2015 by Antoine Guénard and Simon Dawlat. The company began as a mobile CRM and push notification platform before expanding into an omnichannel Customer Engagement Platform, and more recently adding AI capabilities under the name Batch AI. [1]
Design and History
Batch’s current visual identity was created by the French agency Bruno (formerly AgenceMe). The agency was commissioned for a complete rebrand of Batch’s website and branding, which coincided with the company’s first funding round of €20 million in late 2021. [2] [3]
Bruno’s design system for Batch is described as “warm” and “human-centered,” combining vibrant complementary colors, softer tonal backgrounds, cutout photography, and hand-drawn illustrations. [4] The agency states that it designed an “energetic identity” using a palette of vibrant complementary shades for maximum contrast, with softer variations used for section backgrounds and illustrations. [5]
As part of the rebrand, Bruno reworked the Batch logo itself, adjusting the thickness of the line under the name and the proportions of the letters for visual harmony. [5] The project was directed by Barthélémy Chalvet, with art direction by Lou Bontemps and Claudia Carvalho. [5]
Typography and Design
Bruno describes the typography chosen for the Batch identity as “round with a slight serif,” intended to bring softness and sophistication to the brand. [5] The logo itself is a typographic wordmark, with the brand name at the center of the identity. The design system also incorporates hand-drawn illustrations and cutout photography on colored backgrounds, emphasizing the human and accessible side of the brand. [5]
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