The Basketball Champions League (BCL) is a professional basketball competition for European clubs, organized by FIBA and launched in 2016.[1] The league was officially launched at Maison du Sport in Paris on March 21, 2016, with more than 200 guests present.[2] Its official website is championsleague.basketball.[3]
Design and History
The Basketball Champions League logo was introduced ahead of the competition’s inaugural 2016-17 season. FIBA revealed the new league would consist of 32 teams and confirmed that the competition “now has a logo” in January 2016, prior to the official Paris launch in March of that year.[4]
The current mark is a wordmark-style logo featuring the league’s name alongside a stylized basketball graphic. The logo appears on the league’s official website and is used across competition branding, including on-court applications at league venues.[5] The league has also produced event-specific logo variations, such as the 2020 Final Eight logo unveiled when Athens was announced as host city.[6]
No official documentation has been published identifying a specific design agency or designer responsible for the Basketball Champions League logo. The league’s visual identity has remained consistent since its 2016 introduction, with no documented major redesign.
Meaning and Symbolism
FIBA has not published an official explanation of the Basketball Champions League logo’s symbolism or design intent.
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