BC Lietkabelis is a Lithuanian professional basketball club based in Panevėžys, founded in 1964. The club’s visual identity has undergone several documented updates, most recently in 2025, reflecting its history and regional ties.
Design and History
In August 2016, the club introduced a new primary logo described as a circular shield featuring a ball shaped as a claw with an energetic “L” letter, which represents the historical name of the club. The club was named Lietkabelis in 1964, the same name as one of the largest factories in Lithuania. The 2016 logo featured the team’s primary colours of burgundy, white and gold. The rebranding was presented as a natural evolution for the organization, timed with the club’s return to international competition after a 16-year break. An alternative team logo was also introduced at the same time, described as a new thing in Lithuanian basketball at that point.[1]
For the 2023-24 season, the logo was updated again. The Panevėžys city name that had appeared in the logo was replaced with the number 60, marking the club’s anniversary, and the design was decorated with stylized oak leaves. According to the club’s president, the oak leaves symbolized strength, nobility, stability and longevity.[2]
In August 2025, the club announced further changes. For the 2025-26 season, the team returned to competing under the “Lietkabelis” name, and the logo was updated accordingly. After a two-year break, the Panevėžys name returned to the main club symbol, and the club’s founding date of 1964 was added. Club director Jonas Mačiulis explained that after celebrating the team’s 60th season, the club decided to stylistically incorporate this historic date into the logo.[3]
Meaning and Symbolism
The 2016 logo’s central element, a basketball shaped as a claw with an “L” letter, was designed to reference the club’s historical name and origins.[1] The oak leaves added in the 2023 update were documented by the club as symbolizing strength, nobility, stability and longevity.[2]
The club’s official colours are burgundy, white and pale gold, as confirmed by multiple sources including the club’s own 2016 announcement and an opponent’s official match preview.[1][4]
The club’s official website maintains a dedicated logo page where the official crest is made available for download to media, partners and press, with a request to use the logo unchanged, preserving original proportions and colours.[5]
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