The Golden State Warriors’ current visual identity centers on a circular emblem featuring a stylized silhouette of the eastern span of the Bay Bridge, framed by the team name. The mark was introduced in 2010 and refined in 2019, when the franchise relocated from Oakland to San Francisco’s Chase Center.
Design and History
The Warriors unveiled their current primary logo on June 17, 2010. The design was the result of an 18-month creative and marketing collaboration between the Warriors, the NBA and adidas, the league’s official outfitter at the time.[1] A silhouette of the then-uncompleted eastern span of the Bay Bridge serves as the focal point, and the design is a direct spin-off of “The City” logo, the popular circular bridge emblem the team wore from 1966 to 1971.[2] The text “Golden State Warriors” replaced “The City” around the circle.[1]
On June 12, 2019, the Warriors announced subtle adjustments to the logo ahead of the 2019-20 season and the team’s move to San Francisco. The updated “Global Icon” logo depicts a more accurate portrayal of the Bay Bridge, adding subtle details on the bridge span.[3] The team’s primary blue was refreshed to a slightly darker shade across all logos and reflected in on-court jerseys and apparel.[4]
In June 2024, the Warriors introduced a new secondary logo ahead of the 2024-25 season. Created in collaboration with Silverstein Goodby & Partners Design and designed by Benny Gold, the mark combines a “W” for Warriors with a net symbolizing 3-point shooting, with the slight arch in the “W” giving the impression of a ball dropping through the net.[5] The secondary logo appears on the team’s Statement Edition uniform and on the belt buckle of the Association and Icon uniforms.[5]
Meaning and Symbolism
The Bay Bridge imagery ties the identity to the Bay Area’s geography. The 2010 logo was described by the team as paying homage to the organization’s history and its standing in the Bay Area sports community.[6] The 2024 secondary logo’s net motif directly references the team’s renowned style of play, particularly its 3-point shooting.[5]
Typography and Design
The 2010 identity used Copperplate font for the circular wordmark. In the 2019 refresh, the Warriors replaced Copperplate with a new custom font, which is also featured in the team’s word mark.[3] The 2019 update also introduced an updated “W” secondary logo designed to match the new custom font and overall modernized aesthetic.[4]
The official colors of the 2010 logo and branding elements were Warriors royal blue and California golden yellow, colors that had been the most prevalent in the team’s Bay Area uniform history since its arrival on the West Coast in 1962.[2]
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