Ethereum Classic (ETC) is a decentralized blockchain platform that emerged in 2016 as a continuation of the original Ethereum network following the DAO hard fork. Unlike many cryptocurrency projects, Ethereum Classic does not have a single official brand authority. As the project’s own FAQ states, “There is NO OFFICIAL ANYTHING,” reflecting its permissionless, open-source nature. Instead, its visual identity has been assembled from community contributions and collected in the official Ethereum Classic Media Kit repository on GitHub, which serves as the de facto brand asset source for press and community use. [1] [2]
Design and History
The Ethereum Classic Media Kit repository, first published in 2016, contains multiple logo variants, including the ETC Logo, ETC Matte Logo, ETC Network Logo, ETC Fractal Logo, and a Phoenix Logo. The repository also includes brand guideline documents for the 2016 Ethereum Classic logos and for the 2017 Phoenix Project. [2] [3]
In October 2017, the Ethereum Classic community raised funds to commission a new logo from an artist known as Guabano, who was also a community member. The community held a vote to select the final design from the artist’s proposals. Guabano stated that his artwork symbolized “passion, rebirth, strength,” qualities he said best represented the indomitable spirit of ETC. At the time, he planned to refine the branding and style over the following weeks before the image entered the official community media kit. [4] [5]
Meaning and Symbolism
Documented symbolism for the Ethereum Classic logo is limited. The most explicit statement comes from the artist Guabano himself, who described his design as symbolizing passion, rebirth, and strength, qualities he associated with the spirit of Ethereum Classic. [4] [5]
Beyond this, the project’s official materials do not provide a detailed explanation of the logo’s geometric elements or color symbolism. The Media Kit repository lists the available logo files and brand guidelines but does not publish a formal interpretation of the mark’s visual components. [2]
Typography and Design
The Ethereum Classic Media Kit identifies two fonts associated with the 2017 Phoenix Project brand guidelines: Yantramanav and Oswald. These typefaces are listed in the repository’s brand guidelines section, though the specific usage rules are contained in the linked guideline documents. [2]
Because Ethereum Classic operates without a central authority, the project’s own Spanish-language media kit page notes that there are no official brand guidelines in the traditional sense. Instead, a varied collection of graphics has been contributed by various participants and gathered in the Media Kit repository. [6]
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