GTT Communications, Inc. is a global provider of managed network and security services to multinational organizations, operating a Tier 1 IP backbone that connects more than 260 cities on six continents.[1] The company was formerly known as Global Telecom & Technology, Inc. and changed its name to GTT Communications, Inc. in January 2014 to better align its corporate name with its market identity, since customers and partners commonly referred to the company as “GTT.”[2]
Design and History
On January 16, 2023, GTT unveiled a new brand identity with the tagline “Making exceptional possible.”[3] The rebrand included a bold new logo and visual identity designed to express the energy and passion of the company’s people for supporting customers, reflecting GTT’s expertise and collaborative approach.[3] The new identity was introduced alongside the company’s emergence from Chapter 11 bankruptcy cases and the completion of its financial restructuring, which reduced its debt by $2.8 billion.[4]
CEO Ernie Ortega said the new tagline represented GTT’s efforts over the prior two years to make operational improvements that benefit the customer experience and provide secure network services.[4] The rebrand recognized the company’s expertise in supporting customers with SD-WAN, networking and security solutions.[5]
Light Reading, a telecommunications industry publication, documented the visual change by publishing images of both the new logo as of January 2023 and GTT’s previous logo.[4]
Meaning and Symbolism
GTT’s official press release described the new logo as “bold” and part of a visual identity designed to express the energy and passion its people have for supporting customers.[3] The company stated that the identity reflects its expertise and collaborative approach that helps customers realize the full potential of their network and security solutions.[1]
Beyond these official statements, no documented symbolism for individual elements of the 2023 GTT Communications logo has been published by the company. The specific design firm or agency responsible for the rebrand has not been publicly credited in the sources reviewed.
Typography and Design
GTT’s official communications describe the new logo as “bold” but do not specify the typeface, letterform construction, or exact color specifications used in the 2023 identity.[3] No official brand guidelines with color codes or typography details for the current GTT Communications logo were located in the research sources.
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