Acala logo with a gradient circle containing a stylized A and the word Acala.
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Acala Network

Acala Network is the decentralized finance network and liquidity hub of Polkadot, offering a layer-1 smart contract platform optimized for DeFi. Its logo files and brand guideline document are distributed through the project's media kit.

Country: Global

Industry: Crypto

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Acala Network is the decentralized finance network and liquidity hub of Polkadot, offering a layer-1 smart contract platform optimized for DeFi with built-in liquidity and financial applications. The project maintains official brand assets and guidelines distributed through its media kit, which includes downloadable logo files and a dedicated brand guideline document.[1]

Design and History

Acala’s official brand assets are hosted publicly through its media kit, with the brand guideline document available for download alongside the logo files.[1] The project describes itself as building the liquidity layer for web3 finance, offering a Universal Asset Hub, an AMM decentralized exchange, and an EVM-compatible app platform based on Substrate.[1]

The Acala logo is also distributed through the Web3 Icons Branded open-source icon library, which preserves the original brand colors in its SVG rendering.[2] The icon represents the Acala token and is available under an MIT license.[3]

Meaning and Symbolism

One logo reference source describes the Acala mark as a stylized, geometric lotus flower, with petals rendered as sharp, interlocking triangles and clean curves. The same source claims the brand name draws from the Sanskrit meaning of “immovable” or “unshakable.”[4] However, this interpretation comes from a third-party logo database rather than Acala’s official brand guideline, and the official documentation does not publicly describe the mark’s symbolism in detail.

Typography and Design

The Acala wordmark uses a modern sans-serif typeface, as shown in the horizontal logo variant distributed through the project’s community channels.[5] The full-color logo is rendered on a transparent background and is designed to work on white or light-grey surfaces without modification.[2] Exact typography specifications, color values, and construction rules are documented in Acala’s official brand guideline, which is distributed through the project’s media kit.[1]

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

6 colors

  • #E40C5BPink, 53%

    RGB 228, 12, 91; CMYK 0, 95, 60, 11

    White text 4.7:1 (passes AA)

  • #FF4C3BRed, 19%

    RGB 255, 76, 59; CMYK 0, 70, 77, 0

    Black text 6.3:1 (passes AA)

  • #B73290Pink, 10%

    RGB 183, 50, 144; CMYK 0, 73, 21, 28

    White text 5.4:1 (passes AA)

  • #9B4AB2Purple, 9.8%

    RGB 155, 74, 178; CMYK 13, 58, 0, 30

    White text 5.2:1 (passes AA)

  • #C9237BPink, 4.6%

    RGB 201, 35, 123; CMYK 0, 83, 39, 21

    White text 5.2:1 (passes AA)

  • #8959C7Purple, 2.5%

    RGB 137, 89, 199; CMYK 31, 55, 0, 22

    White text 4.9:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Crypto

648 measured Crypto logos

Only 3% of Crypto logos in the archive use pink as the main color.

  • Main color pink3%
  • Combination mark27%
  • Four or more colors19%
  • Most common main color here: blue31%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
Combination markClassified by AI
Proportions
2.6 : 1Horizontal
Ink coverage
21%79% empty space inside the outline
Symmetry
Asymmetric17% left-right match
Outline
Free-formOverall silhouette
Complexity
Moderate6 shapes, about 230 points

Tints and shades

Click a step to copy

#E40C5B

#FF4C3B

#B73290

Typography

Lettering style: Geometric sans.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Stylized letter A inside circle
Style
Geometric, gradient, minimal
Layout
Symbol left of the name
Techniques
Monogram, geometric construction
Text in the logo
Acala

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