Akash Network is a decentralized cloud computing marketplace built on the Cosmos blockchain, connecting users who need computing resources with providers who have excess capacity to lease. The project’s visual identity is managed through official brand assets published on its website, with guidelines covering logos, colors, typography, and design application. [1]
Design and History
Akash Network’s official brand assets page states that the organization’s trademarks, logos, and brand elements should be used without changes and exist solely to represent Akash Network. The page provides official logos in both light and dark themes, available in multiple downloadable formats, alongside guidelines for consistent brand application. [1]
In 2025, Akash Network’s community approved a growth marketing proposal that included a visual identity upgrade. The proposal, submitted by Overclock Labs (the core development team behind Akash), allocated $370,000 for a brand refresh across visual identity, messaging, video content, and experiential design. The stated goal was to update the brand to better resonate with the broader AI community. The proposal identified Cinco, a design agency, as the key agency partner for the visual brand identity update, which was listed as work in progress at the time of the proposal. [2]
Akash Network’s official GitHub repository uses a logo file named logo-label-black.svg in its README documentation, indicating the brand mark is available in a black label variant for technical documentation contexts. [3]
Meaning and Symbolism
The name “Akash” is derived from the Sanskrit word for “sky” or “ether,” a term that in Hindu philosophy represents the most subtle and pervasive element, the space that holds all matter and energy. [4]
Akash Network’s official color palette consists of two colors: Akash Red (#FF414C) and Akash Dark (#171721). The red serves as the dominant brand color, with the dark shade used in supporting and accent roles. The palette is documented with HEX, RGB, CMYK, HSL, HSB, and Pantone equivalents for consistent reproduction across digital and print applications. [5]
Typography and Design
Akash Network maintains official brand guidelines hosted on Brandpad, a cloud-based brand guidelines platform. These guidelines cover logo usage, colors, typography, and design specifications, and are referenced in the project’s design contribution guidelines for website contributors. [6]
The official brand assets page instructs that Akash’s trademarks, logos, and brand elements should be used without any changes, and that their sole purpose is to represent Akash Network. [1]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
