Clams (CLAM) is a Bitcoin accounting software platform that provides double-entry bookkeeping tools for Bitcoin, Lightning, and Liquid transactions. The project’s visual identity is documented through its official brand assets page, which specifies the logo lockup, logotype, logomark, and a restricted color palette.
Design and History
The Clams brand identity is defined by a full logo lockup (mark and wordmark together), a standalone logotype, and a separate logomark for compact spaces such as favicons, app icons, and social avatars. The brand guidelines state that the logo should only ever be rendered in a single color: Off-black (#212420) or Off-white (#f1eee7), with the choice guided by the background color of the layout to maintain maximum contrast. All marks should not be rendered smaller than 31px in height, and clear space around the logo must equal at least the height of the logomark on all sides. The guidelines also prohibit rotating, skewing, adding effects, or changing the aspect ratio of the logo. [1]
Meaning and Symbolism
The official brand page does not document any specific symbolic meaning for the logomark or wordmark. The brand’s color palette includes Off-white (#f1eee7), Off-black (#212420), Red (#8f0709), and Green (#235811), though the logo itself is restricted to the two neutral tones. [1]
Typography and Design
The Clams brand page identifies a distinct logotype, described as the “Clams wordmark,” intended for use at medium and large sizes. The brand guidelines do not specify the typeface used in the wordmark, nor do they document any particular design rationale or construction method for the mark. [1]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
