Helium is a decentralized wireless network company that operates the Helium Network, a blockchain-based platform for IoT and mobile connectivity. The company was founded in 2013 by Shawn Fanning, Amir Haleem, and Sean Carey, and its native cryptocurrency token is HNT.[1] The Helium logo is a circular emblem featuring an atom motif, rendered in a blue palette that has become closely associated with the brand.
Design and History
The Helium logo centers on an atom symbol, a design choice that reflects the company’s name and its science-and-space-inspired culture. The atom motif has been a consistent element of the Helium identity, though the mark has undergone at least one documented refinement.
In August 2025, Helium announced a rebrand that updated its visual identity. The company described its previous logo as having an “identity crisis,” noting that it was challenging to make it work horizontally, could feel too thin, and did not work well at smaller sizes. Despite these issues, the team wanted to retain the atom symbol because the “science + space vibe” remained central to their culture. The redesigned mark gave the atom a “thickness treatment” and wrapped it with a circle “to better articulate an outer boundary.” The company stated that a logo mark “must look good on a pen and the side of a bus,” and expressed confidence that the new circular atom would work across both extremes.[2]
The rebrand also expanded the brand’s color palette, which the design team felt had been too limited previously. The company noted that the expanded palette would create “more opportunities to change things up or evolve as trends and design preferences shift.”[2]
Meaning and Symbolism
The atom symbol in the Helium logo directly references the element helium, the second element on the periodic table. The company has described the atom as carrying a “science + space vibe” that reflects its internal culture and identity.[2] The circular enclosure added in the 2025 redesign serves to articulate an outer boundary for the mark, improving its legibility and scalability across applications.[2]
Typography and Design
As part of the 2025 rebrand, Helium updated its typography. The company had previously used Quitador, Glober, and Frutiger as its primary typefaces. The rebrand introduced Nexa and Nexa Text as the new main typefaces, along with Almarena Mono, which was added “to add some pop and flair” to the brand’s visuals.[2]
Brand asset aggregators list Helium’s primary brand color as a blue tone with the hex code #38A2FF, identified as “Dodger Blue.”[3] The Helium Foundation offers an official press kit containing logos and photos for media use.[4]
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