Loopring is an Ethereum-based Layer 2 protocol that uses zkRollup technology to enable decentralized exchange and payment processing. The project’s visual identity centers on a geometric symbol registered as a trademark by Loopring Project Limited, paired with the Loopring wordmark.
Design and History
The Loopring logo consists of a device mark featuring three triangles, as documented in the project’s trademark application filed with the United States Patent and Trademark Office. The trademark registration describes the mark as including “plain single line triangles,” “three triangles,” “triangles touching or intersecting,” and “triangles that are completely or partially shaded.”[1]
The trademark application was filed on December 13, 2021, by Loopring Project Limited, covering downloadable computer software for accessing, reading, and tracking information in the field of blockchain technology.[1] An earlier wordmark trademark for “LOOPRING” was filed in 2019, covering services including computer software design, data encryption services, and data security consultancy.[2]
Loopring was established in 2017 as a protocol for building non-custodial, order book-based decentralized exchanges on Ethereum.[3] The project’s official documentation describes Loopring as a zkRollup protocol and notes that Loopring Exchange was the first decentralized trading platform built on top of the protocol.[4]
Meaning and Symbolism
Brand asset databases document the Loopring logo’s primary color as a blue tone. Brandfetch lists the brand color as #1C42FF, named “Blue Ribbon,” for the loopring.org domain,[5] while the loopring.io domain is associated with a similar blue listed as #3B5AF4, named “Royal Blue.”[6]
Typography and Design
The Loopring wordmark appears alongside the triangular device in the project’s logo lockups.
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