OKB is the native utility token of the OKX cryptocurrency exchange ecosystem, used for trading fee discounts, staking rewards, and access to token launch events on the platform.[1] Its visual identity is closely tied to the OKX brand, which underwent a major rebrand in January 2022 when the company changed its name from OKEx to OKX and introduced a new logo and identity.[2]
Design and History
OKB’s visual identity is inseparable from the OKX brand. On January 18, 2022, OKEx announced it was renaming the company to OKX, with all apps rebranded to reflect the new name, new logo, and new identity.[3] The rebrand marked a strategic shift as the platform expanded beyond exchange services into DeFi and play-to-earn gaming.[2]
The new OKX brand logo, introduced during this rebrand, consists of four circles, which the company described as symbolizing connection, diversity, wealth, and goodness.[4] OKB, as the platform’s utility token, uses the same visual language as the OKX brand, with its logo available in official brand asset repositories.[5]
Meaning and Symbolism
The OKX logo’s four-circle design was officially described by the company as representing connection, diversity, wealth, and goodness.[4] This symbolism carries through to the OKB token’s visual identity, which shares the OKX brand system.
Typography and Design
OKB’s brand palette is documented as comprising a single official color, OKB Blue (#2D60E0), with RGB values of 45, 96, 224.[6] The brand uses a clean white-on-black aesthetic reflecting OKX’s professional, high-performance trading identity.[6]
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