Oasis Network is a privacy-focused blockchain platform that launched its mainnet in 2018 with the goal of building a privacy-first network to drive a decentralized data economy [1]. The project, known for its ROSE token, underwent a significant brand refresh in April 2024, introducing a new logo and color scheme across its website, wallets, explorer, and documentation [2].
Design and History
On April 12, 2024, at the ETHDam conference in Amsterdam, the Oasis team announced a rebrand of its product line [2]. The refresh was part of a broader strategic shift to focus on decentralized artificial intelligence, with the team clarifying its development vision around building decentralized AI infrastructure [1].
The rebranding effort introduced a new color scheme and logo that were applied across the Oasis ecosystem [2]. The new branding was rolled out to the Oasis Explorer, the web and extension wallets, and the documentation website, which received its rebranded look on April 18, 2024 [2]. As part of the same refresh, the Oasis Wallet Web was officially renamed to the “ROSE wallet” [2].
According to the Oasis team, the branding refresh gave the website, branding, and marketing plans “a fresh look” and was launched on the first day of ETHDam [3]. The refresh was tied to the network’s renewed emphasis on AI and privacy, building on the project’s original vision of a privacy-first blockchain [1].
Meaning and Symbolism
Documented symbolism for the current Oasis Network logo is limited. The 2024 rebrand was explicitly positioned around the network’s focus on privacy and decentralized AI, with the team stating that Oasis “has been built with the future privacy needs of AI and personal data in mind” [3]. The brand refresh accompanied this strategic direction, though the team has not published detailed explanations of specific symbolic elements within the logo itself.
Typography and Design
Specific typography details for the Oasis Network logo have not been officially documented in available sources. The 2024 rebrand introduced a new color scheme alongside the new logo, but the team’s engineering update does not specify the exact palette or typeface used [2]. Brand asset databases list various blue tones associated with the Oasis identity, but these third-party listings are not official sources and should be treated as unverified.
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