BoomBit S.A. is a Polish mobile game developer and publisher headquartered in Gdańsk, with teams worldwide. The company was formerly known as Aidem Media, which changed its name to BoomBit in 2018 after acquiring the British studio BoomBit Games. The current visual identity is documented in the company’s official brand book.
Design and History
The BoomBit logo consists of lettering with the brand name on a rectangular background of uniform color, as described in the company’s official brand book. The mark is the main element of the BoomBit visual identity. Red and white are the basic colors of the logo, with a black and white monochromatic version specified for engraving or single-color printing. The brand book also notes that the logo uses the Avenir font in its black variant, set in capital letters. [1]
The current identity dates to 2018, when Aidem Media announced it would change its name to BoomBit following the acquisition of BoomBit Games. The company’s CEO at the time, Karolina Szablewska-Olejarz, stated that the acquisition was a key strategic moment and that the combined entity would use the BoomBit name. [2] The name change was part of a broader plan to list the company on the Warsaw Stock Exchange in the second half of 2018. [3]
Meaning and Symbolism
The official brand book does not assign specific symbolic meaning to the logo’s colors or rectangular shape. It describes the mark functionally: the logo is the main element of the visual identity, consisting of brand lettering on a rectangular background of uniform color. [1]
Typography and Design
The BoomBit logo uses the Avenir typeface in its black variant, set in capital letters. Avenir Black is the specified font for the wordmark. [1]
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