Team17 is a British video game developer and publisher, founded in 1990 and known for franchises including Worms and Alien Breed. The company’s visual identity has undergone several distinct phases, most recently a 2018 refresh that introduced a purple wordmark, followed by a 2025 corporate rebrand of the parent group to everplay group plc, while the Team17 label itself retained its identity.
Design and History
Team17’s current logo is a typographic wordmark featuring the text “TEAM17” in purple lettering outlined in white, as documented in the company’s trademark registration with the United States Patent and Trademark Office. The registration explicitly claims purple and white as features of the mark, with the gray outline and shadow noted as background shading not part of the mark itself.[1]
In April 2018, Team17 unveiled a new logo alongside a revamped website. The company announced the change on its official site with the post “New website, new logo!”, describing the update as featuring a “shiny new logo.”[2] The refresh was widely reported as a “modern facelift” for the brand.[3] The company’s own Twitter account confirmed the change on 25 April 2018.[4]
Earlier iterations of the Team17 identity included a 1990s-era logo featuring the “TEAM17” text in a futuristic font with a purple gradient, often paired with a metallic purple curve element.[5] The company’s early history saw it release its first two games under the name “Team 7” before merging with 17-Bit Software and renaming to “Team 17.”[6]
In January 2025, Team17 Group plc announced a corporate rebrand to everplay group plc. The company stated that the rebranding “only affects the Group’s brand identity” and that “the developer, video games label, and publisher Team17 will continue to operate under its well known brand identity.”[7] The new everplay identity was created by the Liverpool-based creative agency Aurora, which led brand strategy, naming, and the development of the new creative identity and website.[8]
Meaning and Symbolism
The everplay group rebrand introduced a marque described as “infinity inspired,” capturing “the idea of endless play,” alongside “fresh, energetic colour ways which distill the essence of the different businesses.” The name everplay was chosen to reflect the Group’s purpose “to never stop playing.”[8][7]
For the Team17 wordmark itself, the trademark filing documents the purple and white color scheme but does not assign specific symbolic meaning to the colors.[1]
Typography and Design
The 2018 Team17 wordmark uses a sans-serif typeface for both “team” and “17,” with the letterforms described as being formed by white streaks in the animated version of the logo.[5] The trademark registration describes the mark as “the wording ‘TEAM17’ in purple lettering that is outlined in white.”[1] Brand asset databases list the primary brand colors as purple heart (#7317BA), polo blue (#97ADD6), and meteorite (#381970), though these hex values are not confirmed by official Team17 documentation.[9]
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