Kerala Blasters FC, an Indian Super League club based in Kochi, unveiled its original crest on 15 September 2014. The logo is built around the elephant, reflecting its pride of place in Kerala’s culture and festivities. It was designed by Brash Brands, a brand design and strategy firm.[1]
Design and History
The crest features an elephant holding a football, a motif tied to Kerala’s cultural heritage. The original design used yellow and blue as its primary colors.[1][2]
In September 2024, the club briefly changed its logo color from yellow to orange, featuring a white elephant on an orange background. The change was made ahead of an away match against NorthEast United FC. Fans expressed anger over the alteration on social media, and the club reverted to the traditional yellow and blue crest shortly afterward.[3][4]
Meaning and Symbolism
The elephant is the central symbol of the crest, chosen for its cultural significance in Kerala, where elephants feature prominently in festivals and traditions. The design was intended to reflect the club’s regional identity and connection to the state’s heritage.[1][2]
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