Gamma Communications plc is a UK-based provider of cloud-based communication services for businesses, operating across the UK and Europe. The company’s visual identity has undergone significant evolution, most notably with a major brand refresh in January 2020 that replaced a long-standing purple symbol affectionately known as the “showerhead.”
Design and History
Gamma Communications launched a new and improved brand at the start of 2020, a change that was confirmed in the company’s own year-end review. The refresh marked the retirement of the famous purple “showerhead” logo, which had been a defining element of the company’s identity for years. According to Gamma’s 2020 review, “Many were sad to see the famous purple ‘showerhead’ go, but almost a year in, the new logo and brand are looking better than ever.” [1]
The January 2020 refresh was described as a logo and graphics refresh, part of a broader effort to modernise the company’s visual presence. [2] Alongside the new visual identity, Gamma also announced its corporate values: Aim high, Consider others, Think differently, and Stronger together. [1]
The company’s brand hub, hosted on its official website, provides downloadable logos and guidance on logo usage, brand colours, and core design principles to ensure consistency across external materials. [3]
Meaning and Symbolism
Gamma’s official brand hub states that its colour palette is “led by our digital purple,” supported by a premium range of colours used for simplicity and consistency throughout communications. The hub also notes that “Gamma Yellow should only be used as a highlight feature or accent colour.” [3]
In 2024, Gamma extended its brand expression with a giant purple CGI dog mascot named Big G, created as part of a comprehensive pan-European rebrand and brand marketing programme featuring the slogan “Good together.” [4] The mascot was intended to embody the company’s core brand values, with Gamma’s Chris Wade explaining that Big G “gives a sense of the comfort, support and trust partners feel from working together with Gamma.” [5]
Typography and Design
Gamma’s brand hub provides official guidance on logo usage, including instructions that the white version of the logo should be used on dark backgrounds and that the logo can be used in “positive” or “negative” versions depending on the background. [3] The hub also outlines brand colours and core design principles intended to maintain a cohesive brand presence across all external materials. [3]
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