DigixDAO (DGD) is a decentralized autonomous organization built on the Ethereum blockchain that governs the Digix ecosystem of gold-backed digital tokens. DGD holders participate in governance by proposing and voting on how the organization’s funds are allocated for growth. The Digix project pioneered the tokenization of physical gold bars with proof-of-provenance asset verification on the blockchain.[1]
Design and History
Digix Global unveiled a new logo and branding in July 2018 as it embarked on its future roadmap, following the reintroduction of DGX, the company’s first asset token and a gold-backed token in the blockchain space.[2] The rebranding accompanied a broader push for adoption of the DGX gold token, with the company stating its end goal was for DGX to become a globally recognized store of value in the cryptocurrency space.[2]
Prior to the 2018 rebrand, DigixGlobal completed a redesign of its corporate image and branding in late 2017, which included a re-skinned and redesigned website consolidating resources for both DigixGlobal and DigixDAO.[3]
The DigixDAO journey began in 2014 with a vision to bring real-world assets onto the blockchain. The company conducted what it described as the first fully on-chain crowdsale on the Ethereum blockchain, raising 465,134 ETH in March 2016, at which point DigixDAO was born.[2]
Meaning and Symbolism
The DigixDAO visual identity is closely tied to the organization’s core function: the tokenization of physical gold. The platform allows buying and selling tokens tied to the price of gold, with DGX representing ownership of physical gold at a rate of one DGX to one gram of gold.[4] The gold association is central to the brand’s visual language, reflecting the underlying asset that the Digix ecosystem tokenizes and secures on the blockchain.[1]
Typography and Design
DigixDAO’s logo is available as a vector-based design, distributed in SVG, PDF, CDR, EPS and PNG formats for use across digital and print applications.[5] The mark is also represented in cryptocurrency icon packs, including a widely used public-domain icon set by designer Christopher Downer.[6]
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