The France national football team, operated by the Fédération Française de Football (FFF), unveiled a new visual identity for all its national selections on 29 July 2026. The redesign centers on a redrawn Gallic rooster, the historic symbol of French football, and introduces the word “FRANCE” directly into the crest for the first time in this configuration. The new identity was launched the day after Zinédine Zidane was named head coach of the men’s team, marking the start of a new sporting cycle for the federation. [1]
Design and History
The previous crest, introduced in 2018 following France’s second World Cup title, featured a deep blue hexagonal shield with a gold border, an abstract white rooster with red comb and wattle, white “FRANCE” lettering, and two gold stars above the shield representing the 1998 and 2018 World Cup victories. [2] The hexagonal shape referenced the geographic outline of metropolitan France. [3]
The 2026 redesign removes the hexagonal shield entirely. The new emblem is centered on a more detailed, stylized golden rooster facing left, with red retained only on the comb and wattle. The two gold stars remain above the rooster, and the letters “FFF” appear below, now accompanied by the word “FRANCE” in arched gold lettering. Dark blue tones occupy the background. [3] [4]
According to the FFF, the new rooster drawing was inspired by the federation’s earliest logos from the 1920s and its evolution over subsequent decades, while adopting a more contemporary style. The federation stated the redesign aims to “modernize the current visual identity, better adapt it to digital, marketing and event uses, and offer a common graphic framework for all national selections.” The change also seeks to bring the national team logo closer to the rooster worn on match jerseys. [1]
The FFF noted that the previous logo version had been in use since 2018, when a second star was added after France’s World Cup win in Russia. [2] The new emblem applies uniformly across all France national teams, including men’s, women’s, and youth sides, with each selection distinguished by a specific mention. [1] The institutional logo of the FFF itself remains unchanged. [4]
Meaning and Symbolism
The Gallic rooster has been the symbol of French football since the FFF was founded in 1919, when the federation adopted the animal standing on a ball as its emblem. [5] The two gold stars above the crest represent France’s two FIFA World Cup titles, won in 1998 and 2018. [6]
The FFF described the redrawn rooster as “more assertive, more embodied and with a conquering attitude,” and stated that adding the word “FRANCE” affirms the representative role of the national selections both domestically and internationally. [1]
Typography and Design
The FFF stated that the new identity relies on custom-developed typefaces, designed to give the France teams a distinct visual expression across institutional communications, editorial content, events, and marketing materials. [1] The visual identity is structured around the historical colors of the France teams: blue, white, red, and gold, supplemented by new shades of blue and a pale yellow. [1]
The new logo will be phased in gradually across the federation’s institutional, editorial, marketing, and digital platforms. Current kit collections retain the previous crest, with the new emblem expected to appear on jerseys ahead of upcoming international competitions. [1] [7]
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