The French Football Federation (FFF), the governing body for football in France, unveiled a new visual identity for all its national teams on 29 July 2026. The new emblem replaces the hexagonal badge that had been in use since 2018, introducing a more detailed golden Gallic rooster without the hexagonal frame. The redesign was announced the day after Zinédine Zidane was appointed as the new head coach of the men’s national team. [1]
Design and History
The 2026 emblem retains the two stars representing France’s World Cup titles in 1998 and 2018, positioned above the rooster. The word “FRANCE” appears beneath the bird, and the letters “FFF” are also incorporated. The rooster’s beak now faces to the left, matching the orientation of the cockerel worn on the national team shirts. [2]
The FFF stated that the redesign aims to “modernise the current visual identity, better adapt it to digital, marketing and event uses, and offer a common graphic framework for all national selections.” The federation also sought to bring the official logo closer to the cockerel worn on the shirts, giving greater coherence across all communication platforms. [3]
The new rooster drawing is described by the FFF as “more affirmed, more embodied and with a conquering attitude.” The graphic work makes reference to the first representations of the rooster used by the FFF from the 1920s, as well as the various logo evolutions over the decades. [3]
The previous hexagonal emblem, whose elongated vertical sides referenced the geographic shape of metropolitan France, was retired along with the white colour previously used for the rooster and the word “France.” [1]
In 2018, following France’s World Cup victory, the FFF had modernised its logo with a new typography for the “FFF” lettering and introduced red into the frame to recall the tricolour colours. The federation also removed the star that had topped its own logo, reserving stars for the senior men’s and women’s national teams according to their World Cup titles. [4] [5]
Earlier, in December 2006, the FFF had commissioned the agency Leroy Tremblot to create a new visual identity following a competitive pitch involving nine design agencies. The resulting logo, unveiled on 11 December 2006, kept the emblematic rooster and national colours while modernising them graphically. [6] [7]
Meaning and Symbolism
The Gallic rooster is the historical symbol of French football and has been at the heart of the federation’s various identities for over a century. The 2026 redesign draws on the rooster’s earliest representations from the 1920s. [3]
The two gold stars above the rooster represent France’s two FIFA World Cup victories, in 1998 and 2018. [8]
In the new emblem, gold is adopted for the stars, the rooster and the lettering “FFF” and “France.” Red remains only on the bird’s comb and wattle, set against shades of dark blue in the background. [1]
Typography and Design
The FFF states that the new identity relies on custom-developed typographies, designed to give the Équipes de France a distinct visual expression for institutional communications as well as editorial, event and marketing content. [3]
The broader graphic charter introduced in 2026 is structured around the historical colours of the French national teams: blue, white, red and gold, enriched with new shades of blue and a pale yellow. [3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
