Noovo is the French-language conventional television network in Quebec operated by Bell Media. The brand launched on August 31, 2020, when Bell Media rebranded its V network under the name of its existing digital platform Noovo.ca, establishing a single brand across television and online content.[1]
Design and History
The Noovo visual identity was created by the Bell Media Agency team in Quebec as part of the 2020 rebrand of the V network.[1] The rebrand replaced the previous V logo, which featured the letter “V” framed in orange.[2]
The new logo is a typographic wordmark written in white letters on a blue background, the two colors associated with Bell Media.[2] Bell Media described the new identity as “contemporary” and highlighting the brand’s “modern, inclusive nature.”[1]
The name Noovo was adopted from the network’s digital counterpart Noovo.ca, which had already built strong awareness among viewers aged 18 to 34.[1] The rebrand was announced on August 19, 2020, and took effect across all platforms on August 31, 2020.[1]
The launch was supported by a teaser campaign beginning August 6, 2020, which prominently featured three giant “O” shapes, hinting at the new name before the official announcement.[3] The Bell Media Agency team described the round shapes in the logo as a main element of the brand identity, which was designed to put the network’s artists forward.[4]
Meaning and Symbolism
Bell Media positioned Noovo as “an authentic and engaging brand that speaks to a new beginning.”[1] The marketing campaign slogan “C’est nous” (“It’s us”) was designed to invite both the public and the network’s programming stars to take ownership of the brand.[1]
The blue background of the logo was described as a color familiar to Bell Media, the network’s parent company.[3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
