Climatempo is a Brazilian meteorology company founded in September 1988 by meteorologists Carlos Magno and Ana Lúcia Frony, providing weather forecasting and meteorological information services across Brazil [1]. The company operates a weather website, mobile app, and consulting services, and became part of Norwegian company StormGeo in 2019 [1].
Design and History
The Climatempo wordmark consists of the word “CLIMATEMPO” in blue with a gray triangular arrow device emerging from the center of the “O” and pointing to the right [2]. Blue and gray are claimed as features of the mark in the trademark filing [2].
In 2007, the company underwent an image reformulation and modernization, adopting the slogan “O céu fala. A gente entende.” (The sky speaks. We understand.) [1]. The company’s own institutional history describes this as a period of image modernization, though it does not specify the designer or agency responsible for the redesign [1].
Brand asset databases list the Climatempo logo in blue tones, with colors including #0079C2 (Lochmara) and #004983 (Congress Blue) associated with the brand [3]. These color values are compiled from the brand’s digital assets rather than an official brand guideline document.
Meaning and Symbolism
The triangular arrow device attached to the “O” in the Climatempo wordmark is documented in the trademark registration as a “gray triangular arrow device” [2]. The trademark filing does not assign any specific symbolic meaning to the arrow device, and no official source documents an intended interpretation of the mark’s elements.
In February and March 2025, Climatempo ran a promotional partnership with Cerveja Sol in which the sun icon used in weather forecasts on the site and app was temporarily replaced with the beer brand’s logo [4]. This was a temporary campaign element, not a change to the company’s core logo [5].
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